Is Jay z a devil worshipper?

So I was watching Jay z video One to the Next one and I thought the video was cool so I go on youtube and BAM all these videos are talking about how he has sold his soul to the devil, the number 11?, demonic imagery, Illuminati and all this stuff that I have never even heard of. Can someone explain to me what all of this is about? I'm so confused about all of this. People are also saying that Kanye west and Rihanna are evil lol. I'm just lost and don't understand any of it. One minute he's rapping about New York now he's selling his soul to Satan???